Email is a crucial part of modern communication and has become an essential tool for both personal and professional use. From sending updates to coworkers to staying in touch with friends and family, the number of emails sent and received each day is staggering. As a marketer, understanding the latest email statistics is key to crafting effective email campaigns that engage your audience and drive conversions.
We've rounded up 101 email statistics that cover everything from overall email usage to email marketing, subject lines, content, timing, automation, spam, and phishing.
These statistics will give you a clear picture of how email is used today and the trends that are shaping the future of email marketing. With this information, you'll be able to create more effective email campaigns that drive real results.
Overall Email Usage Statistics 2023:
Email is a crucial part of modern communication, with billions of messages sent and received every day. In this section, we will take a look at some of the most recent statistics regarding overall email usage. From the number of email users worldwide to the most popular email client, we'll explore the trends and patterns that are shaping the future of email. Understanding these statistics is important for any business or individual looking to stay ahead of the curve and make the most of this essential communication tool.
The number of email users worldwide is projected to reach 4.3 billion by the end of 2023.
The average office worker receives 121 emails per day.
The average open rate for business emails is 24%.
The average click-through rate for business emails is 3%.
The average unsubscribe rate for business emails is 0.2%.
The average response rate for business emails is 24%.
The most popular email client is Microsoft Outlook, followed by Gmail.
The average email user sends and receives about 126 emails per day.
The average time spent on email for mobile users is about 10 minutes per day.
The average time spent on email for desktop users is about 13 minutes per day.
The average number of business emails sent and received per day is 90.
The average number of spam emails received per day is about 14.
91% of cyber-attacks start with a phishing email.
82% of B2B and B2C companies use email as their primary channel for customer acquisition.
Email Marketing Statistics 2023:
The average number of marketing emails sent per month is about 4.
The average number of newsletter emails sent per month is about 2.
The average number of transactional emails sent per month is about 18.
The average number of promotional emails sent per month is about 8.
Email open rates on mobile devices have increased by 180% in the last 3 years.
66% of consumers have made a purchase as a result of an email marketing message.
Segmented and targeted emails generate 58% of all revenue.
The average click-through rate (CTR) for segmented and targeted emails is 14%, compared to 11% for non-segmented emails.
The average open rate for segmented and targeted emails is 30%, compared to 26% for non-segmented emails.
The average unsubscribe rate for segmented and targeted emails is 0.03%, compared to 0.15% for non-segmented emails.
The average response rate for segmented and targeted emails is 39%, compared to 28.9% for non-segmented emails.
The average ROI for email marketing is $38 for every $1 spent.
A/B testing can increase email open rates by as much as 26%.
Personalized subject lines are 26% more likely to be opened.
Personalized emails improve click-through rates by an average of 14% and conversions by 10%.
Email Subject Line Statistics 2023:
The use of emojis in subject lines can increase open rates by as much as 45%.
The use of the word “Limited Time” or “Limited Offer” in an email subject line can increase open rates by 17%.
The use of the word “reminder” in an email subject line can increase open rates by 14%.
The use of the word “percent off” or “% off” in an email subject line can increase click-through rates by 29.
The use of the word “free” in an email subject line can increase click-through rates by 28%.
The use of the word “help” in an email subject line can increase open rates by 26%.
The use of the word “why” in an email subject line can increase open rates by 25%.
The use of the word “alert” in an email subject line can increase open rates by 23%.
The use of the word “news” in an email subject line can increase open rates by 21%.
The use of the word “urgent” in an email subject line can increase open rates by 20%.
The use of the word “how-to” in an email subject line can increase open rates by 19%.
The use of the word “announcement” in an email subject line can increase open rates by 18%.
The use of the word “update” in an email subject line can increase open rates by 17%.
The use of the word “invitation” in an email subject line can increase open rates by 16%.
The use of the word “upcoming” in an email subject line can increase open rates by 15%.
Email Content: 45. The use of video in email can increase click-through rates by 300%.
The use of social sharing buttons in email can increase click-through rates by 158%.
The use of animated GIFs in email can increase click-through rates by 130%.
The use of personalization tokens in email can increase click-through rates by 29%.
The use of live text in email can increase click-through rates by 26%.
The use of AMP in email can increase click-through rates by 25%.
Email Timing Statistics 2023:
Emails sent on Sundays have the highest open rates.
Emails sent on Tuesdays have the highest click-through rates.
Emails sent between 10 am and 12 pm have the highest open rates.
Emails sent between 2 pm and 5 pm have the highest click-through rates.
The best time to send an email is between 8 pm and 12 am.
The worst time to send an email is between 6 am and 8 am.
The average time it takes for someone to respond to an email is 6 hours.
The average time it takes for someone to delete an email is 48 hours.
The average time it takes for someone to open an email is 2.5 hours.
The average time it takes for someone to click on an email is 4.5 hours.
Email Automation: 61. The average open rate for triggered emails is 30%.
The average click-through rate for triggered emails is 50%.
The average unsubscribe rate for triggered emails is 0.1%.
The average response rate for triggered emails is 40%.
Triggered emails are responsible for 30% of all email revenue.
The average ROI for triggered emails is $44 for every $1 spent.
The average open rate for welcome emails is 50%.
The average click-through rate for welcome emails is 30%.
The average unsubscribe rate for welcome emails is 0.05%.
The average response rate for welcome emails is 20%.
Email Spam: 71. 80% of all email is spam.
99% of all email threats are spam.
70% of all spam is sent from botnets.
60% of all spam is sent from compromised legitimate email accounts.
Spam filters block an average of 97% of spam emails.
Spam filters only block about 50% of spam emails that are sent from botnets.
Spam filters only block about 10% of spam emails that are sent from compromised legitimate email accounts.
The average cost of spam to a business is $1,500 per year.
The average cost of spam to a consumer is $50 per year.
The average number of spam emails received per day is 14.
Email Phishing: 81. 91% of all cyber-attacks start with a phishing email.
The average click-through rate for phishing emails is 7%.
The average time it takes for someone to fall for a phishing email is 3 minutes.
The average time it takes for someone to report a phishing email is 2 hours.
The average time it takes for a phishing email to be blocked is 3 days.
The average number of phishing emails received per day is 1.
The average number of phishing emails clicked per day is 1.
General Email Statistics 2023:
The email has a higher ROI than social media, PPC, and affiliate marketing combined.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
Email is the 3rd most influential source of information for B2B audiences.
The ROI on email marketing is $38 for every $1 spent.
The ROI of email marketing is 3,800%.
Email is the most preferred method of communication for businesses and customers.
Email marketing has a median ROI of 122%, four times higher than other marketing formats.
Email is the most common form of communication in the business world.
About half of all email users check their email at least once a day.
B2B marketers rate email as the most effective channel for revenue generation.
About 83% of B2B companies use email to distribute content.
For every $1 spent on email marketing, the average ROI is $38.
Email marketing has an average order value that is about 17% higher than social media and search marketing.
B2B email campaigns average a 27% open rate, while B2C campaigns average a 18% open rate.
In conclusion, Email remains one of the most effective forms of communication and marketing. Understanding the latest email statistics can help you make informed decisions about your email campaigns, improve your email open and click-through rates, and ultimately increase conversions.
By staying up-to-date with the latest email statistics, you can tailor your email campaigns to the needs of your audience and stay ahead of the competition. Remember that these statistics are general, you can also look for industry-specific data and testing your own email campaigns to have a clearer picture of how your audience responds to your emails. Overall, by using the latest email statistics as a guide, you can create more effective email campaigns that deliver real results.
About Marketix
In today's digital age, businesses can't afford to ignore the importance of online visibility. A strong online presence is essential for reaching new customers and staying competitive in your industry. One way to boost your online visibility is through search engine optimization (SEO).
By optimizing your website for search engines, you can increase your website's ranking, driving more traffic to your site.
If you're looking for an experienced and reliable SEO agency in Sydney, speak to Marketix today.
An experienced SEO agency can help you improve your search rankings, increase your website's traffic, and drive more leads and sales. By working with an experienced SEO agency, you can be sure that your website is optimized for search engines and reaching its full potential for your business.
