As a Business Owner or Head of Marketing, knowing the cost of SEO in Australia doesn’t always come easy.
SEO services can purport to cost as little as $99 per month or less, or as much as $15,000 or more. Yes, there is a significant difference in SEO services available today, but it gets even more complicated.
For starters, paying for cheaper services doesn’t mean you’re getting a good deal (spoiler alert: they usually aren’t). Similarly, paying a few thousand dollars per month does not guarantee success in ranking higher in the SERPs.
At Marketix, we understand how frustrating it can be to not get a clear-cut answer on SEO pricing. The reality is that SEO has many moving parts and many factors to consider. Here are some of the most common questions we address on a regular basis:
● Factors That Affect The Cost Of SEO In Australia
● The Average Cost of SEO in Australia
● The Cost of Hiring an Internal SEO Specialist
● Why Cheap SEO Is Too Expensive
Marketix is a Sydney based SEO agency with a team of highly-capable Digital Marketing professionals. Our in-depth industry knowledge and experience enables us to break down complex issues and processes like SEO into fruitful conversations with our clients.
Contact our team for more information on our professional SEO and Google Ads services.
In this article, we'll explain what goes into the cost of SEO in Australia so you can make an informed decision.
What Factors Affect The Cost Of SEO In Australia?
Your investment in SEO services will be based on a wide range of variables. The following are some of the most common factors that influence the cost of SEO in Australia:
● The competition in the industry in which you work.
● Your target market's size.
● The type of business you run.
● The difficulty or competitiveness of your specific keywords.
● The quantity of new content required.
● The amount and type of high-quality links required to compete.
● How many pages you'll need to create.
● The number of areas in which you serve or operate.
● SEO work that has already been completed.
You shouldn't expect to pay a certain amount of dollars to get the results you want from SEO services.
In reality, some very small local businesses can rank well on less than $3,000 per month. However, other businesses might have to spend a lot more money to compete in their sector.
The Average SEO Cost in Australia
Many low-budget SEO companies charge hourly rates ranging from AU$25 to AU$50 and will outsource this cheap SEO to countries like India or China; but opting for cheaper SEO services is not the best way to keep your company relevant in the Australian market which has its own unique challenges.
If you’re getting SEO done on the cheap, it’s probably not being done by a seasoned professional. If they are cutting corners, you will most-certainly be putting your website at risk of Google penalties.
When comparing higher-quality digital marketing providers, the average price for SEO services is higher, but the cost is well worth it.
Hourly Rates for SEO in Australia
According to recent surveys, the most common pricing tier among Australian SEO professionals is AU$100 to AU$250. Consultants can also charge hourly rates ranging from $80-$200 per hour.
This provides you with a better idea of how much time SEO professionals will devote to your campaign.
Monthly Rates for SEO in Australia
Many SEO agencies will offer monthly or annual contracts based on a monthly calendar; the monthly cost of SEO in Australia can vary between $1,500-$15,000 for SME's going up to $25,000+ for enterprise SEO and global SEO services.
● SEO Plans for Small Businesses in Australia: $1,500 to $3,000 per month
● SEO Plans for Medium Businesses in Australia: $3,000 to $15,000 per month
● SEO Plans for Large Businesses in Australia: $8,000 to $25,000 per month
● SEO Plans for Enterprise-level Businesses in Australia: $25,000+ per month
● SEO Plans for Multinational Businesses in Australia: $25,000+ per month/per country
At Marketix, we develop our strategies several months in advance and evaluate our efforts, outcomes, and advancement at least once per month.
SEO Rates on a Per-Project-Basis in Australia
These SEO projects can also be challenging because providers have no control over how long a client stays with them. They are typically ad hoc and could be as “simple” as an SEO audit or as complex as a site migration project.
The average SEO cost for these campaigns is divided into four categories:
● AU$1,500 – AU$2,500
● AU$2,501 – AU$5,000
● AU$5,001 – AU$10,000
● AU$10,001 – AU$15,000
The Cost of Hiring an Internal SEO Specialist
The cost of hiring an agency is frequently less than that of hiring an internal SEO expert. Hiring an in-house SEO specialist can be expensive. According to job sites such as Indeed, the average annual salary for an SEO specialist in Australia is $86,865.
However, one too many times you will see that most internal SEOs lack the confidence or experience to deliver results; external SEOs are typically paid more and have better experience when it comes to SEO execution.
To hire the best candidate for the job, you might need to scale up their pay in accordance with their experience or salary requirements. You must also take into account the costs of benefits, bonuses, assets, or pay increases, insurance and payroll tax obligations.
With an agency, however, you will only pay for their services, which are typically in the form of a monthly retainer fee. Plus, you get a team of SEO experts who are up to date on the most recent algorithmic changes.
Full-service SEO agencies like Marketix have the resources to provide a comprehensive suite of SEO services, such as:
● SEO + PPC Paid Search Consulting
● Content Marketing
● Keyword research
● Technical SEO Audits
● Digital Strategy
● Reporting & Analysis
Do you want to know if there are any SEO mistakes preventing you from reaching your full potential? Request a report and an SEO proposal.
Why Cheap SEO Is Too Expensive
Companies see search engine marketing as a trackable, efficient, and relatively dependable source of revenue. On freelancer websites like Fiverr, some would-be SEO specialists offer packages for as low as a few hundred dollars, if that.
Whether it's buying spammy backlinks or employing outdated and unethical practices, the consequences of poor SEO can be disastrous. The road to recovering lost traffic can be long (sometimes more than 12 months) and ultimately costs more money and time.
Can your business afford to lose customers for 12 months to recover a bad decision to save a few hundred dollars? Probably not.
SEO services performed by a reputable SEO agency such as Marketix typically help drive website traffic at a slow and consistent rate even long after SEO work has ended.
When you employ proven professional SEOs, you get results that last.
Are Professional SEO Services Expensive?
There are a number of factors that could lead someone to think that high-quality SEO services are costly. True, it won't ensure a quick return, and the sum will be considerable. However, SEO is an investment that will benefit your company for many years to come.
To discuss SEO services for your company, contact an SEO specialist at Marketix. Our team of experts can assist you in determining the exact cost of SEO for your specific situation.