It’s been 6 weeks since the lockdowns were announced in Australia (Week of 29 March 2020); and we have seen a massive transition in the way that we live our lives, the way that we go about our business, and we also consider what the future holds for us.
When the lockdowns kicked in - I was interested to explore how this would be impacting Google search data for tradies, I had questions about which tradies would be suffering most, and which tradies needed our help the most – and so I went about conducting research on the Google search data trends.
Now that our COVID-19 transmission rates have decreased massively, and there have been announcements from the Australian Prime Minister Scott Morrison that the country will be open for business again soon.
I wanted to take a fresh set of eyes, and look at the data again.
This time I have looked at the search data vs 6 weeks ago (when the lockdowns commenced); and, I have also decided compare this data against the same period last year to see the larger economic changes by trade and industry.
How I sourced the data
I sourced the data from Google Trends, this is an open tool that Google provides and shows us how individual search terms, phrases or topics are trending around the world.
What’s more, we can then isolate the data to specific countries and/or regions – which then allows us to put a lens over how searches are trending for each individual trade.
In this instance - we are focusing on the whole of Australia and breaking it down by individual trades.
Whilst Google do not share search volume within Google Trends (that is the absolute number of searches conducted), it gives us a “relative position” data set.
Relative data is useful, because we can begin to understand what the relationship or trend between each individual “tradie” over a fixed period of time –
In the case of our research, 12 months to the current date is the data set that I have opted for - to both make the data meaningful and useful to us for this exercise.