Welcome to our latest blog post featuring 24 Local SEO Statistics (plus some additional local SEO bonuses at the end)!
If you're a local business seeking to attract more customers and enhance your visibility in search engine results, then you've come to the right place.
We've compiled 24 current and relevant statistics on local SEO that can help you optimize your local SEO strategy and stand out from your competitors.
From the significance of Google My Business to the impact of online reviews, we provide the most up-to-date insights to assist you in taking your local business to the next level in 2023.
If you use any content or images from this page, please include a link back to our website.
This includes business addresses, store hours, and directions.
This means that if you're not optimizing for local SEO, you're potentially missing out on a significant amount of traffic. Source: Google
According to Google, almost half of all searches conducted on its search engine are for local information such as business addresses, store hours, and directions. This indicates that if businesses do not prioritize optimizing their websites for local search engine optimization (SEO), they could potentially miss out on a significant amount of traffic from users who are actively seeking local information.
With local SEO strategies, businesses can improve their online visibility, increase their chances of appearing in local search results, and ultimately drive more foot traffic to their physical locations.
This highlights the importance of having accurate and up-to-date information available online for potential customers. Source: Nectafy
According to Nectafy, 88% of consumers who search for local information on their mobile devices end up visiting or contacting a business within 24 hours. This emphasizes the critical role that online information plays in driving in-person traffic to physical stores.
Therefore, businesses that prioritize accurate and up-to-date information on their website and other online platforms are more likely to attract potential customers and increase foot traffic. Additionally, optimizing for local SEO can help businesses appear higher in search results, increasing the likelihood that potential customers will discover their business.
The Moz study "Local Search Ranking Factors Survey" sheds light on the breakdown of local search clicks by result type.
According to the study, 44% of clicks are on the local pack, 29% are on organic results, and 21% are on ads. This information highlights the importance of having a strong presence in the local pack, which is the section of Google search results that displays a map and three local businesses relevant to the search query.
However, it's also important to focus on organic results and potentially incorporating paid advertising as part of a comprehensive local SEO strategy. Understanding the breakdown of local search clicks by result type can help businesses make informed decisions when it comes to optimizing their online presence.
This means that you need to focus on optimizing for local SEO to attract local customers who are more likely to convert. Source: HubSpot
The importance of local SEO cannot be overstated, especially considering that 72% of consumers who perform a local search visit a store within 5 miles of their current location.
This statistic highlights the significance of local search and the need for businesses to optimize their online presence to attract local customers. By targeting local SEO, businesses can increase their visibility to potential customers who are more likely to convert.
This includes ensuring that the business has accurate and up-to-date information available online, including business addresses, store hours, and directions. Investing in local SEO can lead to higher foot traffic, increased sales, and a more loyal customer base.
This means that having a strong online presence is crucial for any business that wants to attract customers in their local area. Source: HubSpot
In today's digital age, it is no surprise that more and more people are turning to the internet to find local businesses.
With 97% of consumers using the internet for this purpose, it is clear that having a strong online presence is critical for businesses of all sizes. This means not only having a website, but also optimizing for local SEO and maintaining accurate listings on directories like Google My Business. By doing so, businesses can increase their visibility in search results and attract more customers who are actively seeking their products or services in the local area.
This highlights the importance of ranking on the first page of local search results to attract potential customers. Source: SEO Tribunal
The statistic that 92% of searchers will choose businesses on the first page of local search results underscores the criticality of ranking high in local search results.
This is especially true for small businesses that rely heavily on local traffic to drive sales. Appearing on the first page of search results can lead to a significant increase in traffic, which, in turn, can lead to more conversions and sales.
With so much competition online, ranking high in local search results requires a well-thought-out local SEO strategy that involves optimizing for keywords, creating high-quality and relevant content, building local citations, and getting positive reviews from customers.
Additionally, businesses that make it to the first page of local search results typically have a more professional and trustworthy image, which can also help to attract potential customers.
This means that optimizing for local SEO can drive foot traffic to your physical store and increase sales. Source: SEO Tribunal
This statistic indicates that local search is a significant factor in driving in-store traffic and purchases. By optimizing for local SEO, you can ensure that your business appears in the top search results when customers search for products or services in your local area.
This makes it easier for potential customers to find your business and increases the likelihood of them visiting your physical store. With more foot traffic, your business has a greater chance of increasing sales, building brand loyalty, and establishing a positive reputation within the local community.
Therefore, local SEO is essential for businesses that want to attract and retain local customers and increase their revenue.
This highlights the importance of having accurate and up-to-date information available online to potential customers who are ready to buy. Source: BrightLocal
The increasing use of mobile devices has changed the way consumers shop and search for products and services. Local searches on mobile devices have become an essential aspect of the consumer's shopping experience.
A study by BrightLocal found that 60% of local searches on mobile devices result in a conversion within one hour, indicating that consumers are actively searching for businesses that meet their immediate needs. This highlights the importance of having accurate and up-to-date information available online, such as business hours, address, and contact information, to potential customers who are ready to make a purchase.
With this information, potential customers can easily find the nearest location of your business and reach out to you. It is essential to ensure that the information is accurate and consistent across all online directories and platforms, as it can impact your visibility and search engine rankings, leading to missed opportunities and lost sales.
Therefore, optimizing for local SEO can help you attract potential customers who are ready to buy, thereby increasing your chances of converting leads into sales.
This means that optimizing your business's Google Maps listing is crucial for attracting local customers. Source: HubSpot
The importance of having a well-optimized Google Maps listing cannot be overstated. With 86% of people using Google Maps to locate businesses, it's critical to ensure that your business's information is accurate, complete, and up-to-date.
Optimizing your Google Maps listing involves creating a Google My Business profile, which allows you to manage your business's information on Google, including its name, address, phone number, website, hours of operation, and more.
By optimizing your Google My Business profile, you can ensure that potential customers can easily find and learn about your business when they search for relevant keywords in your local area.
Additionally, a well-optimized Google Maps listing can help improve your search rankings, as Google considers factors such as proximity and relevance when ranking local search results.
This highlights the importance of having a mobile-friendly website that is optimized for local search. Source: Think with Google
The increasing usage of smartphones has led to a significant change in the way consumers search for local businesses. According to a study by Think with Google, 50% of consumers who conduct a local search on their smartphone visit a store within a day.
This emphasizes the importance of having a mobile-friendly website that is optimized for local search. A mobile-friendly website ensures that potential customers can easily find and access information about your business on their smartphones. This includes important details such as your business hours, location, contact information, and reviews.
If your website is not mobile-friendly or does not provide the necessary information, it is highly likely that these potential customers will move on to your competitors who have a mobile-friendly website. Therefore, having a mobile-friendly website that is optimized for local search can be a game-changer for businesses that rely on local foot traffic.
This emphasizes the need to focus on improving your local SEO to rank higher in search engine results pages. Source: SEO Tribunal
When it comes to local search, ranking on the first page of search engine results pages (SERPs) is crucial. According to SEO Tribunal, 92% of searchers will choose a business that appears on the first page of local search results. This means that if your business isn't showing up on the first page of results, you're potentially missing out on a lot of potential customers.
To rank higher in local search results, you need to focus on improving your local SEO strategy. This includes optimizing your website for local keywords, claiming and optimizing your Google My Business listing, and building local backlinks.
By investing time and effort into improving your local SEO, you can increase your visibility and attract more local customers to your business.
This highlights the importance of filling out your business's Google My Business profile with accurate and up-to-date information. Source: Google
Having a complete Google My Business profile is not only important for SEO purposes but also for establishing credibility and trust with potential customers. When a business has a complete profile with accurate and up-to-date information, it shows that they are invested in their online presence and take their customers' needs seriously.
This is especially crucial for local businesses, as customers often rely on online reviews and information to make informed decisions about where to shop or dine. Additionally, having a complete Google My Business profile can also improve your chances of appearing in the Google Local Pack, which is a coveted spot for local businesses to be featured in.
Taking the time to ensure your Google My Business profile is complete and accurate can lead to increased visibility, credibility, and ultimately, more customers.
This means that actively soliciting reviews from satisfied customers can help improve your business's online reputation.
The power of online reviews cannot be underestimated in today's digital world. Reviews not only help potential customers make informed decisions about a business, but they also impact the business's online reputation and search engine rankings.
According to BrightLocal, 68% of consumers will leave a review if asked. This highlights the importance of actively soliciting reviews from satisfied customers, as it can help improve your business's online reputation. By providing excellent customer service and asking customers to leave a review, businesses can build a positive online presence and attract new customers.
It's important to note that not all reviews will be positive, but businesses can use negative reviews as an opportunity to address and improve areas of their operations.
Asking for reviews is a simple yet effective way to improve a business's online reputation and attract more customers.
This highlights the importance of having positive online reviews to attract potential customers.
Online reviews are becoming increasingly important in shaping the perception of a business among potential customers. The statistic that 91% of consumers trust online reviews as much as personal recommendations shows just how influential they can be.
A business with positive reviews is likely to attract more customers, as people trust the opinions of others who have had firsthand experience with the products or services offered. Conversely, a business with negative reviews may struggle to attract new customers, as people are likely to be deterred by the negative feedback.
Therefore, it is important for businesses to actively manage their online reputation by encouraging satisfied customers to leave positive reviews and addressing any negative reviews in a professional and timely manner.
This emphasizes the importance of maintaining a positive online reputation to attract and retain customers. Source: BrightLocal
Online reputation has become an essential factor in determining a business's success in today's digital age. A 3-star rating may seem mediocre, but to 42% of consumers, it's a red flag. Negative online reviews can harm a business's reputation and drive potential customers away.
On the other hand, positive reviews can attract new customers and even retain existing ones. Therefore, businesses must prioritize customer satisfaction and address negative feedback promptly to maintain a high rating. Maintaining a positive online reputation takes time and effort, but it can pay off in the long run by driving sales and building customer trust.
This means that having a positive online reputation is crucial for attracting potential customers. Source: BrightLocal
In today's digital age, online reviews are a crucial aspect of a business's reputation. With the majority of consumers relying on the internet to make informed purchasing decisions, having a strong online presence is essential for businesses of all sizes.
The fact that 86% of consumers read reviews for local businesses highlights the need for businesses to actively monitor and manage their online reputation. This means not only responding to negative reviews but also encouraging satisfied customers to leave positive feedback. By doing so, businesses can improve their online reputation, attract new customers, and ultimately drive more revenue.
Additionally, businesses should consider implementing reputation management strategies to proactively monitor and address any potential issues that could negatively impact their reputation.
By prioritizing their online reviews and online reputation businesses can set themselves up for long-term success in today's competitive market.
This highlights the importance of having high-quality photos on your business's Google My Business profile.
According to research conducted by BrightLocal, businesses with more than 100 photos on Google My Business get 520% more calls and 2717% more direction requests than those with no photos. This makes sense, as photos help to showcase the products and services offered by the business, and can give customers a better idea of what to expect before they visit.
High-quality photos can also convey a sense of professionalism and attention to detail, which can help to establish trust and credibility with potential customers. Therefore it is important for businesses to ensure that their Google My Business listing includes a variety of high-quality photos that accurately represent their offerings and brand.
This means that having a complete and accurate Google My Business profile can help potential customers find your business and contact you easily. Source: Google
Google My Business is a powerful tool that can help businesses increase their visibility in search results, and ultimately attract more customers. With 64% of consumers using Google My Business to find contact details for local businesses, it is clear that having an accurate and complete profile can make all the difference.
By including important information such as business hours, phone number, and address, businesses can make it easier for potential customers to get in touch. In addition, businesses can also use the
Google My Business platform to showcase their products and services, post updates and promotions, and respond to customer reviews. All these features can help businesses build a strong online presence and connect with local customers more effectively.
This emphasizes the need to focus on improving your local SEO to increase visibility in discovery searches.
Having an online presence is crucial for any local business, but it's not enough to simply have a website or social media account. The vast majority of online searches for local businesses come from discovery searches, which means that potential customers are searching for businesses similar to yours, rather than specifically for your business name. This is where local SEO comes into play. By optimizing your website and online presence for local search, you can increase your visibility in discovery searches and attract more potential customers to your business.
According to a study by BrightLocal, the average local business gets over 1,000 searches per month, with the majority of those searches coming from discovery searches. This means that even if you have a loyal customer base and receive direct searches for your business name, there is a significant opportunity to attract even more customers by improving your local SEO. This can include optimizing your website for local keywords, claiming and optimizing your Google My Business profile, and building quality local backlinks.
Improving your local SEO can have a significant impact on your business's visibility and ultimately, its success. By understanding the importance of discovery searches and taking steps to optimize your online presence, you can increase your visibility to potential customers and drive more traffic to your business.
This means that there is an opportunity to gain a competitive advantage by optimizing your business's Google My Business profile. Source: HubSpot
Despite the growing importance of local search, a surprising number of local retailers have yet to claim their Google My Business listing. According to recent research, 56% of local retailers haven't claimed their Google My Business listing, leaving them at a disadvantage in terms of online visibility and potential customer reach.
By failing to claim your Google My Business listing, you may be missing out on a significant amount of local search traffic and potential sales. Optimizing your business's Google My Business profile is a relatively easy and cost-effective way to gain a competitive advantage in local search.
By claiming and verifying your listing, you can provide accurate and up-to-date information about your business, such as your address, phone number, and hours of operation, and ensure that potential customers can easily find you when they search for businesses like yours online.
So, if you haven't already claimed your Google My Business listing, now is the time to do so and start reaping the benefits of local search optimization.
This emphasizes the importance of optimizing your business's Google Maps listing to attract local customers. Source: Moz
With almost all local searches featuring Google Maps results, it's clear that having a strong presence on Google Maps is essential for any local business. A well-optimized Google Maps listing can help potential customers find your business easily and quickly, making it more likely that they will choose to visit or contact you.
To optimize your Google Maps listing, make sure that all of your business's information is accurate and up-to-date, including your address, phone number, and hours of operation. You should also add high-quality photos of your business and encourage satisfied customers to leave positive reviews on your Google Maps listing.
By taking these steps, you can increase your visibility on Google Maps and attract more local customers to your business.
This highlights the importance of having accurate and up-to-date information available on your Google My Business listing. Source: Google
The rise of mobile usage has changed the way people search for businesses online. According to Google, 70% of mobile users who call a business do so directly from Google search results. This means that having a strong presence on Google is crucial for attracting potential customers.
One important aspect of this is having a well-optimized Google My Business listing, which provides users with accurate and up-to-date information about your business. It's essential to ensure that your phone number, address, and business hours are correct, as well as any other relevant information such as reviews and photos.
By making it easy for mobile users to contact your business directly from Google search results, you can increase the chances of converting them into loyal customers.
This means that having a strong online presence and optimizing for local SEO is crucial for attracting potential customers. Source: Google
With the widespread use of smartphones, it's no surprise that search engines have become an essential tool for many people. In fact, according to Google, 87% of smartphone users use a search engine at least once a day.
This means that having a strong online presence and optimizing for local SEO can significantly impact a business's ability to attract potential customers. By appearing at the top of search engine results for relevant local queries, businesses can increase their visibility and reach to a wide audience of potential customers.
Additionally, businesses that prioritize mobile optimization and provide a seamless user experience on mobile devices may have an advantage in attracting and retaining customers.
As such, it's critical for businesses to invest in their online presence and ensure they are optimized for local search to stay competitive in today's digital landscape.
This highlights the importance of having a store locator feature on your website to help potential customers find your physical store. Source: HubSpot
According to a recent survey, 71% of consumers have used a store locator to find a store in their area. This highlights the importance of having a store locator feature on your business's website.
A store locator feature makes it easy for potential customers to find your physical location, which is crucial for businesses with brick-and-mortar stores. By providing accurate and up-to-date information on your store's location, you can attract more foot traffic to your business.
Having a store locator feature on your website can also improve your search engine rankings. Search engines like Google consider the accuracy and consistency of your business's information across the web, including your website. By providing accurate information through a store locator feature, you can improve your business's local SEO and increase visibility in local search results.
Having a store locator feature on your website is essential for attracting potential customers to your physical store and improving your local SEO. Do not overlook this important feature when building or updating your business's website.
Local SEO is a crucial aspect of any business's digital marketing strategy in 2023. The statistics show that optimizing your business's online presence for local search can have a significant impact on your visibility, foot traffic, and sales.
From the importance of Google My Business listings and online reviews to the value of accurate information and high-quality photos, there are many factors to consider when it comes to local SEO. To ensure that your business is fully optimized for local search, consider working with a reputable SEO agency with a track record of success in local search optimization.
With the right strategy and execution, your business can thrive in today's competitive local search landscape.
If you want to improve your local SEO, it's essential to consider important statistics that impact your online presence. These statistics include the importance of Google My Business listings, local keywords, local directories, citations, customer reviews, location-specific landing pages, mobile optimization, schema markup, social media, and online reputation management.
By keeping these statistics in mind, you can implement 10 effective tips to improve your local SEO, including claiming your Google My Business listing, optimizing your website for local keywords, getting listed in local directories, building local citations, encouraging customer reviews, using location-specific landing pages, optimizing your website for mobile devices, using local schema markup, using social media, and monitoring your online reputation.
1. Claim your Google My Business listing: This is the most important step in local SEO. Make sure your business information is accurate and up-to-date.
2. Optimize your website for local keywords: Use keywords that are relevant to your location and industry in your website content and meta tags.
3. Get listed in local directories: Submit your business information to local directories such as Yelp, Yellow Pages, and Angie's List.
4. Build local citations: A citation is a mention of your business on other websites. Build citations on local directories, industry-specific websites, and local blogs.
5. Get customer reviews: Encourage your customers to leave reviews on your Google My Business listing, Yelp, and other review websites.
6. Use location-specific landing pages: Create landing pages on your website that target specific cities or regions.
7. Optimize your website for mobile devices: Make sure your website is mobile-friendly and loads quickly on smartphones and tablets.
8. Use local schema markup: Add schema markup to your website to help search engines understand your business location and other important information.
9. Use social media: Use social media to engage with your local audience and promote your business.
10. Monitor your online reputation: Monitor your online reputation and respond to any negative reviews or comments promptly.