Service Page Content Structure
Setting up your service page in a clear and organised way is key to making your business website more appealing and keeping visitors interested. Let's look at how to do this effectively:
Start by making sure your page has a clear order. It should be easy for visitors to understand what you offer as they read through. For example, if you run a mid-market business, you might begin with a short overview of your services, then go into more details, share some customer feedback, and end with a clear next step for the visitor to take.
The headline of your page is very important. It's the first thing people will see, so it needs to grab their attention and quickly tell them what your service is all about. Make sure to include important keywords in your headline. For instance, 'Innovative Accounting Solutions for Growing Businesses' is a headline that tells visitors right away what you do and who you help.
Also, pay special attention to the top part of your page that people see without scrolling down. This area, known as 'above the fold,' should have the main points and benefits of your service. For a mid-market business, this could be highlighting your best service offer or a short video that explains why your service is great. This is your chance to make a strong first impression and encourage visitors to keep reading.
Our approach is to put the top 3 selling points here and a call to action. Here’s an example - Marketix's SEO Agency Sydney:
Effective Use of Header Tags
Header tags are important for organising your website, just like how labels help in a store. Here’s a simple way to use them:
• Main Headline (H1 Tag): Think of the H1 tag as the big sign at the front of a store. It should clearly state what your page is about. For example, if you offer IT solutions, your H1 tag could be 'Cutting-Edge IT Solutions for Small and Mid-sized Enterprises.' This tag is where you put the main idea of your page and your most important keyword.
• Section Headings (H2, H3 Tags): These are like smaller signs inside your store that guide customers to different sections. Use H2 and H3 tags to break your content into sections that are easy to understand. For instance, an accounting firm might use H2 tags for 'Our Services' and 'Client Testimonials' to organise the page into clear parts. It’s also good to include keywords in these tags but remember not to overdo it.
Remember, only use one H1 tag per page. This keeps your website organised and makes it easier for your visitors to find what they need.
Subheadings and Body Content
When creating your service pages, it's important to focus on the subheadings and the main content. These are key to keeping your readers interested and making sure they understand what you offer.
Above the Fold Content:
The first section visitors see on your service page, the 'above the fold' content, is critical. It should immediately capture their attention and spark interest. Present your value proposition succinctly here. For example, a mid-market IT solutions firm might list their 'top 3 reasons to buy' using bullet points:
• Cost-Efficiency: Save on operational expenses.
• Personalised Support: Custom solutions for your business needs.
• Enhanced Security: Protect your data and operations.
This section sets the stage by highlighting key benefits your service offers, tailored to your customer's desires.
The Problem It Solves:
Next, address the specific problems your service resolves. This isn't just about listing issues; it’s about showing understanding and empathy towards your customers. For instance, a manufacturing business might face challenges like production delays and high operational costs. Describe these problems in detail, showing that you understand the real challenges your customers encounter.
Finally, present your service as the solution. Explain how it works and its advantages, using simple language and visuals for clarity. Address common questions and concerns. For the manufacturing business example, detail how your service streamlines production, reduces costs, and improves efficiency. Emphasise any unique aspects of your service, like special guarantees or additional benefits, to distinguish your offering from competitors.
In this section, it's about making sure your customers leave with all their questions answered, understanding fully how your service can be the solution they need.
Creating Informative Service Descriptions
When writing descriptions for your services, think of it like you’re making a business pitch. Your aim is to grab the attention of your audience and give them all the important details about what you offer. It's about telling a story where your service is the main attraction, highlighting what makes it special and how it meets the needs of your customers.
For instance, imagine you have a manufacturing business. Your service description should clearly point out the benefits, like how you improve efficiency, save costs, and ensure high quality. Use clear and engaging language to explain these benefits, showing how your service solves common problems.
Here's an example from Marketix Digital:
Don't forget to mention what makes your service different and better than others. This might be advanced technology, outstanding customer support, or unique features you offer. For example, if your manufacturing process uses the latest technology, explain how this leads to faster production and consistent quality, which adds more value for your clients.
This way of describing your services does more than just inform; it convinces your audience about the benefits and unique value of choosing your service, making it more likely they will want to work with you.