By Link Building Process:
Natural Recommendations - Organic Backlinks:
These are links you earn without actively seeking them. When another website finds your content useful and links to it on their own, that's an organic backlink. It's a sign that your content is valuable and recognised by others in the digital community.
Collaborative Content - Guest Post Links:
This involves writing content for another website in exchange for a backlink. It's a mutual benefit: the hosting website gets quality content, and you get a valuable link back to your site.
News Mentions - Press Release Links:
When you share news or updates about your business and it gets picked up by media or news websites, you can earn backlinks. It's essential that the news is genuine and newsworthy to be effective.
Community Participation - Backlinks from Forums & Q&A Websites:
Participating in online discussions, like those on forums or platforms like Quora, can earn you backlinks. The key is to contribute meaningful insights and only link to your content when it adds value to the discussion.
The Controversial Shortcut - PBN Backlinks:
Private Blog Networks (PBNs) are groups of websites set up to link back to a primary site. While they can provide a boost in backlinks, they come with risks. Search engines can penalise sites using PBNs, as they're often seen as trying to game the system.
Active Engagement - Outreach/Niche Edit Type Links:
This is about contacting related websites and asking if they can add a link to their content or make new content that links to your site. It's a hands-on way to make sure your links fit well and help both sites.
High-Value Endorsements - Government & Education Links:
Links from government and education sites are valuable. They're trusted and can help your website rank better. But to get a link from these sites, your content needs to be top-notch and relevant.
Listing and Sharing - Directories & Web 2.0:
Directories are like phone books for websites. Some are good, but others aren't. Web 2.0 sites, like Blogger, let people make and share content. You can get backlinks from these places by making good content and linking to your main site. Just make sure your content is fresh and helpful.
By Payment Type:
Freely Given - Free Links:
These are links you earn naturally. When your content is valuable and relevant, other websites might link to it as a resource. It's a sign that your content is appreciated and recognized in the digital community.
Business Deals - Paid Links:
Some websites offer link placements for a fee. While this can quickly increase your backlinks, it's important to label them as "sponsored." Search engines require this transparency, and not doing so can lead to penalties. Always ensure you're following guidelines when opting for paid links.
Barter System - Links Acquired in Exchange for Services:
At times, you might offer a service or product to another website in return for a backlink. For example, giving a product for review can result in a link back to your site. It's a trade-off, beneficial for both sides. However, it's important to be transparent about such exchanges to maintain trust with your audience.
By Page Position:
Main Content - Links in Text:
These are links found within the main body of articles or blog posts. They're directly related to the topic being discussed, making them valuable for readers and search engines alike.
Visual Cues - Links Inside Images:
Some images, like infographics or banners, can be clicked on to redirect users to another site. If the image offers useful information, it can be an effective way to gain a backlink.
Endnotes - Links in the Footer:
Links at the bottom of a website, often showcasing partners or clients, are called footer links. While they're less prominent than main content links, they still provide some SEO benefits.
Interactive Tools - Links in the Widget:
If you've created a tool or small application that others use on their website, it can include a link back to your site. This is a more indirect way to gain backlinks but can be effective if the widget is valuable to users.
By Link Attribute:
Green Signal - Dofollow Links:
These are standard links that allow search engines to follow them and pass authority to the linked page. They positively influence search rankings and are a sign of endorsement from one site to another.
Proceed with Caution - Nofollow Links:
These links instruct search engines not to pass authority to the linked page. They're commonly used in situations where the linking site doesn't want to vouch for the authenticity of the linked content, such as user-generated comments.
Paid Endorsements - Sponsored Links:
When a link is the result of a commercial arrangement or advertisement, it should be designated as "sponsored." This ensures clarity and transparency, indicating to search engines and users that the link is a paid placement.
Community Contributions - User-generated Links:
Links that originate from user activities, like forum discussions or product reviews, fall into this category. Given their user-generated nature, they often carry a "nofollow" attribute to ensure they don't unduly influence search rankings.
Backlink Types: What to Watch Out For and How to Do It Right