Enterprise SEO refers to the process of optimising a large website or a group of websites for search engines. This type of optimisation is typically required for organisations with a large online presence, such as e-commerce websites, large media sites, and organisations with multiple locations or multiple websites.
The goal of enterprise SEO is to ensure that a company's website(s) appears at the top of search engine results for relevant keywords and phrases. This can help increase the visibility of the website and drive more traffic to it, which can ultimately lead to more sales or conversions.
One of the key differences between enterprise SEO and regular SEO is the scope of the work. Enterprise websites often have tens of thousands of pages, and the process of optimising them can be much more complex than optimising a small, single website. Additionally, enterprise websites often have a large number of stakeholders, and coordinating the efforts of multiple teams and departments can be challenging.
Here are some of the key components of enterprise SEO:
Keyword research: Identifying the most relevant keywords and phrases for a website is crucial to the success of enterprise SEO. This involves researching and analysing the keywords that potential customers are using to search for products or services related to a company's business.
Technical SEO: Ensuring that a website is technically sound is crucial for enterprise SEO. This includes optimising things like the website's structure, code, and URLs to ensure that search engines can easily crawl and index the site.
Content optimisation: The content on a website is one of the most important factors in enterprise SEO. This includes optimising the website's meta tags, headlines, and body text to ensure that the site is relevant and useful for both search engines and users.
Link building: Building links to a website is important for enterprise SEO, as it helps to increase the site's visibility and search engine rankings. This can be done through a variety of methods, such as guest blogging, manual outreach, link exchanges, and PR marketing.
International SEO: If a company operates in multiple countries or languages, it's important to optimise the website for each country or language. This includes creating separate pages for each country or language, and ensuring that the site is optimised for the specific keywords and phrases used in each country.
Mobile optimisation: With the increasing use of mobile devices, it's important to ensure that a website is optimised for mobile users. This includes creating a mobile-friendly version of the site, and ensuring that the site loads quickly on mobile devices.
Analytics and reporting: Measuring the success of enterprise SEO efforts is crucial. This includes tracking the website's traffic, conversions, and search engine rankings, and using the data to make informed decisions about future optimisation efforts.
In summary, enterprise SEO is a complex and ongoing process that requires a strategic approach to ensure that a company's website(s) rank well in search engine results.
It involves a combination of keyword research, technical optimisation, content optimisation, link building, international SEO, mobile optimisation, and analytics and reporting.
An experienced team is required to execute on Enterprise SEO and requires a completely different approach which includes technical experience and the ability to navigate complex organisational requirements and stakeholders.
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