Online Marketing Methods for Tradies
Online Marketing is where it’s at for any Tradie Business, pretty much everyone is online these days and most of the population have a smart phone within one-metre of them at all times (people even look at their phones on the toilet, they're addicted to technology, it’s crazy!)
This means that the customers you want are looking online, searching on Google for service providers when they need a tradie such as a plumber, electrician, removalist, builder, gardener, etc.
In our experience, and based on extensive market research, these are the Online Marketing methods are where you will get the most value from online advertising:
• Websites for Tradies
• Google Ads (formerly known as Google Adwords) for Tradies
• Google My Business Listing
• Facebook for Tradies
• Basic SEO for Tradies
• Advanced SEO for Tradies
• Gumtree/Online Directories for Tradies
Sound good? So let’s get right into it for you!
Websites for Tradies
You want a super clean, modern looking, easy to use, professional and mobile ready website.
If you do not have this, make this your absolute number one priority.
Your website should make your contact information prominent, a reason for customers to contact you now, it should have pictures of you and your work, explain the services you offer and tell your customers how you differentiate yourself from your competitors.
One thing that we often see missing is case studies, testimonials and a demonstrated knowledge of how you add value to your customers.
Make yourself stand out and describe the value that you add.
From a technical perspective, it’s important that your website loads fast and is mobile ready – As of 2020, Google gives bonus points to websites that have been made mobile ready, are optimised for mobile / and are mobile friendly.
Google Ads & Adwords for Tradies
The fastest and most efficient way to land new customers, leads and sales for your business online by far, is by using Google Adwords for Tradies.
Google Adwords (or Google Ads, as it is now known) is a paid advertising option on Google which allows you to show in top positions when someone searches for your trade, in your service area, within your defined customer profile.
For example, if you are an Electrician in Sydney – Google will display your business to customers who go online and search for “Electrician in Sydney” or “fix home electricals” on Google.
This means that you are only advertising to those that actually need your service immediately; and it is very effective at getting you new customers, and growing your tradie business.
We recommend Google Adwords or Google Ads (as it is now called) to all tradies established or even as a starting point; it’s fast, it’s effective, and it will get you great results.
We have plenty more information for you to read about Google Ads for Tradies in this article.
Google My Business
Google My Business shows your business to potential customers when they are searching for your business name or service category (like "plumbers near me") on Google, it allows customers to call you or visit your website directly from the Google Search Engine or from a smart phone.
Google My Business also allows your customers to leave a review for your services, further adding credibility to your small but growing tradie business.
Google My Business listings can help you to show up within Google Maps, an added benefit and bonus to increase and improve your businesses visibility!
We can also help you with setting this up as part of our Tradie Marketing Service. Our customers typically get a 10x improvement in results from this alone. Just Ask!
Facebook for Tradies
Whilst we don’t recommend advertising on Facebook for most tradies, we do believe that there is value in setting up a Facebook page for your business.
Facebook business pages are a great place to be able to show off your work, explain a little bit more about who you are, post regularly about work you have done, engage with your Facebook audience, and have another position online on which to promote your business.
Although just be mindful, your customers do not go onto Facebook to search for your services - if for example they need to fix a gas leak, they will typically jump onto Google to conduct this search and find a suitable provider.
Facebook is great for building brand authority for all types of businesses, it’s just not so great for finding you new active customers, in real-time – that’s why we always refer back to running Google Ads or SEO for Tradies.
SEO stands for Search Engine Optimisation, you’ve probably seen a lot of it online if you have been looking into building websites, growing your business or speaking to other tradies about what you should do.
The likelihood is that you've found this article from a Google search, we rank at the top for "Marketing for Tradies" in Australia - and this is the result of SEO.
Search Engine Optimisation appears to be somewhat of a “dark trade”; as in, you probably feel that no-one can clearly, concisely explain or describe exactly what it is.
That’s because there are so many aspects to Search Engine Optimisation for Tradies - there's 3 key parts to SEO:
On-Site Optimisation, is where we will work to optimise a website for keywords or relevant search terms that your customers may be searching for, it also involved making sure “meta tags”, "titles" and “site descriptions” are relevant and appropriate.
Off-Site Optimisation, is where we build authority and credibility for your website with links to your website from other websites, articles about you and your business, authorised blog content referring back to you, industry accreditations and associations for your business.
Technical Optimisation, is where we go through the technical coding, website security and server response rates – it requires software development, systems and programming knowledge in order to effectively speed up your website and associated infrastructure.
SEO is a complex beast, and takes investment, effort and time to make work and do well; but will yield impressive outcomes for businesses that want to grow and completely dominate their markets.
We recommend SEO once you have a more established tradie business and want to dominate the market that you are in - we see Search Engine Optimisation as a medium-to-long-term investment strategy for Marketing your Tradie Business.
It can take 6 to 12 months to start seeing a return on SEO work, and there is ongoing investment from there on in – If you want to grow a multi-million dollar business in a competitive market such as Sydney – it’s definitely the right way to go about it.
SEO positions your business to be an industry leader, those that rank organically within Google will always grow into large businesses with plenty of customer demand.
If you’d like to find out more about SEO for Tradies, we've published a complete step-by-step guide.
Online Directories for Tradies
Whilst directories don't always get you new customers, they are at least the free option here (in most cases) to post an advertisement within most Online Directories such as Gumtree, Locanto, etc.
You can post information about yourself, pictures, your trade, your prices, and general services that you offer, your phone number and contact information – but the most important part, is being able to add a link to your website on these directories.
We have created a page to help you determine the best pages to post you website to (and they are free), so get onto it - this will also help your Tradie Search Engine Optimisation too!