Section 3: Traffic Recovery Troubleshooting Steps
3.1 Checking for Technical Issues and Crawl Errors
You should thoroughly examine your website for technical issues and crawl errors. Ensure that your website is accessible to search engine bots and users alike.
Check for common technical problems such as broken links, server errors, XML sitemap issues, or incorrect robot.txt directives. Resolving these issues can help improve your website's visibility and organic traffic.
Our view is that Technical SEO is really about ensuring your website is crawlable, how it renders, and if it's able to be indexed by Google.
3.2 Assessing the Impact of Website Speed and Performance
Website speed and performance play a crucial role in user experience and search engine rankings. Evaluate your website's speed using tools like PageSpeed Insights or GTmetrix.
Optimise your website's performance by compressing images, leveraging browser caching, and minimising server response time to enhance user experience and potentially improve search rankings.
3.3 Reviewing On-Page SEO Factors and Content Quality
Examine your website's on-page SEO factors and content quality to ensure they align with search engine best practices. Evaluate your title tags, meta descriptions, heading tags, and keyword usage.
Ensure your content is comprehensive, relevant, and engaging, addressing the search intent of your target audience. By optimising your on-page elements and content quality, you can enhance your website's visibility and attract organic traffic.
3.4 Evaluating Backlinks and Potential Link-Related Issues
Backlinks are a crucial factor in SEO, but they can also contribute to traffic drops if they are low-quality, irrelevant, or flagged as spam. Conduct a comprehensive audit of your backlink profile using tools like GSC, Ahrefs or SEMrush.
Identify toxic or unnatural backlinks and take steps to address them, such as disavowing harmful links or reaching out to webmasters for removal. Toxic backlinks could be automated backlinks, poor domain networks, and other PBN type links.
3.5 Assessing the Impact of Algorithm Updates on Your Website
Stay informed about search engine algorithm updates, as they can significantly impact your website's visibility and organic traffic. Analyse the timing of the traffic drop and cross-reference it with major algorithm updates which are available from Google Search Central.
If there is a correlation, research the specific changes introduced by the update and adjust your SEO strategies accordingly.
3.6 Considering User Experience and Engagement Metrics
User experience and engagement metrics, such as bounce rate, time on page, or click-through rate, provide valuable insights into how visitors interact with your website.
Analyse these metrics to identify any potential issues affecting user experience or engagement. Enhancing these factors can not only improve your website's rankings but also increase organic traffic.