At Marketix Digital, we delve deep into the critical elements vital for a successful website migration, safeguarding your site’s SEO equity while facilitating a transition that protects and enhances your digital assets.
About the Service
Pre-migration Phase - Audit Current Website
SEO Audit: We document existing rankings, backlink profiles, and SEO setups to create a robust foundation for the migration.
Content Audit: All existing content is catalogued, paying special attention to high-performing pieces, to ensure no value is lost in transition.
Website Backup: A full backup of your current website is taken to secure all data.
Planning and Development Phase
301 Redirects: Creation of a 301 redirect map to maintain link equity during URL structure changes.
SEO Elements: The new site integrates essential SEO elements including meta tags, headings, and ALT attributes to maintain SEO equity.
Quality Assurance: Our meticulous content transfer process retains quality and SEO value.
Testing and Launch Phase
Test Environment: A secure staging environment is set up for comprehensive testing before going live.
Monitoring: The go-live phase includes stringent monitoring to ensure performance is as anticipated.
Search Console: We facilitate the re-indexing of the new website through Google Search Console to uphold its presence in search results.
SEO Performance: A dedicated team monitors SEO performance to quickly address any issues, ensuring a smooth transition.
User Feedback: Engaging with users to gather feedback and promptly address any concerns raised.
Optimisation: Your website undergoes continual optimisations based on performance metrics and user feedback.
Performance Reports: Regular reports highlighting the impacts and successes of the migration are shared to keep you informed every step of the way.
Contact us for a detailed and protective SEO website migration that leverages deep insights to secure your digital assets.