Uno Home Loans - Dominating the Online Mortgage Broker Market
Marketix Digital partnered with Uno Home Loans, a leading online mortgage broker in Australia, to revitalise their SEO strategy and regain their dominance in the competitive online mortgage broker market.
This case study highlights the successful collaboration between Marketix Digital and Uno Home Loans, showcasing the strategies implemented to achieve top rankings for relevant keywords and drive business growth.
Results Achieved with SEO and SEM:
Achieved the #1 ranking for the highly competitive keyword "online mortgage broker" in Australia.
Significantly improved search engine rankings for relevant keywords, enhancing Uno Home Loans' online visibility and market share.
Strengthened the website's technical architecture, on-page structure, and content quality, improving user experience and search engine friendliness.
Implemented a successful content strategy, enhancing content relevance and establishing Uno Home Loans' expertise in the mortgage industry.
The implemented strategies generated remarkable results for UNO Home Loans
Results Achieved
Achieved #1
Achieved the #1 ranking for the highly competitive keyword "online mortgage broker" in Australia.
Grew Revenue
Significantly improved search engine rankings for relevant keywords, enhancing Uno Home Loans' online visibility and market share.
Traffic Exploded
Strengthened the website's technical architecture, on-page structure, and content quality, improving user experience and search engine friendliness.
Executive Summary
In the highly competitive online mortgage broker market, establishing a strong online presence is crucial.
Uno Home Loans recognised the need to improve their search engine rankings and regain their position as a market leader.
Uno Home Loans is a renowned online mortgage broker in Australia, providing innovative and user-friendly solutions for home loan applications.
As a leading player in the industry, Uno Home Loans wanted to reclaim their position at the top of search engine results pages (SERPs) and attract a larger customer base. They engaged Marketix Digital to revamp their SEO strategy and improve their online visibility.
Marketix Digital stepped in to conduct a detailed technical SEO analysis, restructure the website, and implement an effective SEO strategy to help Uno Home Loans dominate the market.
The Challenge
Uno Home Loans faced several challenges before partnering with Marketix Digital:
Declining search engine rankings: Over a period of time, Uno Home Loans' rankings had declined, impacting their visibility and market share.
Need for website restructuring: The website required a comprehensive technical SEO analysis and restructure to optimise its architecture, improve on-page structure, and address broken links.
Competing in a saturated market: The online mortgage broker market in Australia is highly competitive, requiring a strategic SEO approach to stand out from the competition.
The Solution
Marketix Digital devised a comprehensive strategy to address Uno Home Loans' challenges. The key elements of the solution included:
Detailed technical SEO analysis: Conducting a thorough analysis of the website's technical architecture, structure, content, and backlinks to identify areas for improvement.
Website restructuring: Restructuring the website, including optimising on-page structure, page elements, content plan, implementing a blog strategy, and capturing broken links for the off-page campaign.
Strategic SEO roadmap: Developing a specific SEO roadmap to guide the implementation of SEO strategies and tactics tailored to Uno Home Loans' goals and target market.
Strategy and Execution
Marketix Digital executed the following strategies to achieve exceptional outcomes:
Conducted a detailed competitive analysis and audit of Uno Home Loans' website, focusing on technical architecture, content quality, and backlink profile.
Restructured the website's architecture, optimising on-page elements, implementing a comprehensive blog strategy, and capturing broken links for the off-page campaign.
Developed and implemented a targeted SEO roadmap, encompassing keyword optimisation, content enhancements, and strategic link building.
Monitored the campaign's performance using advanced SEO tools, making data-driven adjustments to maximise results.
Client Testimonial
"I'm the CEO/Founder of the leading online mortgage broker in Australia (Uno Home Loans) and engaged Marketix to help us with our SEO strategy and roadmap as our rankings had declined over the years.
Shoaib from Marketix produced a detailed competitive analysis and audit of our website's technical architecture from an SEO perspective, content, and our backlinks followed by a detailed and specific SEO roadmap.
We’re now executing on an SEO strategy to increase our presence in the competitive online mortgage broker market. We now rank #1 for this highly competitive keyword in Australia.
The experience has been fantastic, and I would wholeheartedly recommend Marketix and Shoaib to anyone looking for really good enterprise SEO services."
Vincent Turner, CEO, UNO Home Loans
Results
The implemented strategies generated remarkable results for UNO Home Loans:
Achieved the #1 ranking for the highly competitive keyword "online mortgage broker" in Australia.
Significantly improved search engine rankings for relevant keywords, enhancing Uno Home Loans' online visibility and market share.
Strengthened the website's technical architecture, on-page structure, and content quality, improving user experience and search engine friendliness.
Implemented a successful blog strategy, enhancing content relevance and establishing Uno Home Loans' expertise in the mortgage industry.
Through a targeted and strategic approach to SEO, Marketix Digital successfully helped Uno Home Loans regain their dominance in the online mortgage broker market.
The comprehensive strategies employed, including detailed technical analysis, website restructuring, and a tailored SEO roadmap, resulted in top search engine rankings, increased online visibility, and enhanced market share. Uno Home Loans now enjoys a strengthened position as a leading online mortgage broker in Australia and this campaign placed Marketix Digital as a finalist in the APAC search awards.
Marketix Digital is a premier SEO agency based in Sydney, specialising in driving organic traffic, improving search engine rankings, and maximizing online visibility for businesses across various industries. With a team of experienced SEO professionals and a data-driven approach, Marketix Digital delivers exceptional results for its clients.
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